Kalinga Renewable Energy Manufacturers Pvt. Ltd. (KARMA) is a recognized name in Odisha’s renewable energy landscape. Known for its impact in solar street lighting, water pumping systems, and rural electrification, KARMA plays a pivotal role in supporting government initiatives, private clients, and NGOs to power underserved communities.
Industry: Renewable Energy & Rural Electrification
Location: Odisha, India
Leadership: Mr.Saroj Nayak – Managing Director
Business Legacy: Over a decade of service in Eastern India
📍 How It All Started – The Need for Digital Unification
Context: Rapid business expansion across Odisha and neighboring states
Pain Point: Fragmented systems slowed down cross-functional efficiency and reduced project visibility
KARMA’s leadership recognized the urgent need to streamline operations—from field attendance to inventory tracking. As the company scaled up, managing mobile teams, coordinating warehouse deliveries, and ensuring timely installations became increasingly complex. That’s when CRMLeaf entered the picture as the ideal partner to digitize and unify operations.
🔍 Key Challenges Identified
- Disjointed communication between sales, support, and field teams
- No system to track employee work hours or project-level progress
- Frequent delays in installations due to lack of workflow automation
- Manual handling of inventory and asset movement
- Inefficient procurement and warehouse coordination
💡 The CRMLeaf Solution
We tailored CRMLeaf’s integrated platform to fit KARMA’s rural operations, activating modules designed to improve transparency, accountability, and control across teams.
✅ Mobile Workforce Management & Geo-Tracking
Field teams check in/out via mobile apps with GPS stamps, offering complete visibility into location and productivity. Heat maps and time logs drive informed decisions.
✅ Step-by-Step Workflow Automation
Whether it’s a solar installation or a support ticket, CRMLeaf enables task flows like:
Installation Flow: Site Visit → Inventory Checkout → Installation → Testing → Closure
Ticketing Flow: Raised → Assigned → Resolved → Feedback → Closed
✅ Real-Time Task & Time Log Management
Tasks are assigned based on team availability and location. Individual hours are logged, reviewed, and optimized using manager dashboards.
✅ Complete Inventory & Asset Control
From warehouse stock levels to installation kits, KARMA tracks all asset movements, serial numbers, and purchase requests in one place.
✅ Procurement & Approval Flows
Field staff raise purchase requests through CRMLeaf. Approvals are routed from team leads to procurement and finance teams, streamlining delivery, vendor coordination, and payments.
📈 The Measurable Impact
With CRMLeaf fully deployed, KARMA achieved:
✔️ 95%+ accuracy in attendance and time logs
✔️ Real-time visibility into tasks and team activities
✔️ 90% reduction in inventory mismatches
✔️ 35% decrease in installation delays
✔️ 50% faster purchase approval cycles
✔️ 40% improvement in ticket resolution time
What the KARMA Team Says
“CRMLeaf has transformed the way we manage operations. From project sites to procurement, everything is now connected and visible. It’s more than software — it’s a strategic enabler.”
— Mr. Saroj Nayak, Managing Director, KARMA