Customer story

Enhancing field operations at Kalinga Renewable Energy (KARMA) with CrmLeaf

KARMA delivers solar street lighting, water pumping and rural electrification in Odisha. CrmLeaf connected its sales, support, field, warehouse and procurement teams, from site check-in to inventory and approvals.

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Saroj Nayak, Managing Director of KARMA — Saroj NayakManaging Director, KARMA

Industry: Renewable Energy & Rural Electrification
Location: Odisha, India
Leadership: Saroj Nayak, Managing Director
Business legacy: Over a decade of service in Eastern India

Kalinga Renewable Energy Manufacturers Pvt. Ltd. (KARMA) is a recognized name in Odisha’s renewable energy landscape. Known for its impact in solar street lighting, water pumping systems, and rural electrification, KARMA plays a pivotal role in supporting government initiatives, private clients, and NGOs to power underserved communities.

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Before

The need for digital unification

Context: Rapid business expansion across Odisha and neighboring states.
Pain point: Fragmented systems slowed cross-functional efficiency and reduced project visibility.

KARMA’s leadership recognized the need to streamline operations, from field attendance to inventory tracking. As the company scaled, managing mobile teams, coordinating warehouse deliveries, and ensuring timely installations became increasingly complex. That is when CrmLeaf came in as the partner to digitize and unify operations.

What was getting in the way

Disjointed communication between sales, support, and field teams
No system to track employee work hours or project-level progress
Frequent installation delays due to a lack of workflow automation
Manual handling of inventory and asset movement
Inefficient procurement and warehouse coordination

The CrmLeaf setup

What we put in place

CrmLeaf’s integrated platform was tailored to KARMA’s rural operations, with modules that improve transparency, accountability and control across teams.

01
Mobile workforce management and geo-tracking
Field teams check in and out via mobile apps with GPS stamps, giving full visibility into location and productivity. Heat maps and time logs support decisions.
02
Step-by-step workflow automation
Whether it’s a solar installation or a support ticket, CrmLeaf runs it as a task flow.
Installation flow
1. Site visit
2. Inventory checkout
3. Installation
4. Testing
5. Closure
Ticketing flow
1. Raised
2. Assigned
3. Resolved
4. Feedback
5. Closed
03
Real-time task and time log management
Tasks are assigned based on team availability and location. Individual hours are logged, reviewed, and optimized using manager dashboards.
04
Complete inventory and asset control
From warehouse stock levels to installation kits, KARMA tracks all asset movements, serial numbers, and purchase requests in one place.
05
Procurement and approval flows
Field staff raise purchase requests through CrmLeaf. Approvals route from team leads to procurement and finance, streamlining delivery, vendor coordination, and payments.

Results

The measurable impact

With CrmLeaf fully deployed, KARMA achieved:

95%+accuracy in attendance and time logs
90%reduction in inventory mismatches
35%decrease in installation delays
50%faster purchase approval cycles
40%improvement in ticket resolution time

Real-time visibility into tasks and team activities.

In their words

“CrmLeaf has transformed the way we manage operations. From project sites to procurement, everything is now connected and visible. It’s more than software, it’s a strategic enabler.”

Saroj NayakManaging Director, KARMA