
Our story started years ago with WakeUpSales — a simple, powerful CRM used by thousands across the globe. It taught us how different businesses operate, where they struggle, and what gaps traditional tools never fix.
As our customers grew, their needs evolved. They didn't just want lead tracking anymore — they needed industry-focused tools that could manage their entire business, not just their sales pipeline.
So in 2024, we shifted our focus to verticals like manufacturing, construction, equipment dealers, OEMs, and service-led businesses.
To validate our direction, we decided to meet customers where they are.

We attended the Bauma ConExpo not to launch a product, but simply to meet our users — builders, contractors, retailers, and machinery manufacturers.
But something unexpected happened.
One after another, business owners shared the same frustrations:
We also met government officials and industry bodies, and they all echoed the same message:
"We need a business-in-a-box solution — not a complicated ERP that requires 10 people to manage."
They didn't want Oracle or SAP. They wanted simplicity, affordability, and real-world usability.
That's when it clicked. They weren't asking for another CRM. They were asking for a complete business-in-a-box platform.

Right on the expo floor, fueled by real conversations, we built a small MVP — a simple foundation that connected leads, invoices, inventory, employees, and clients... all in one place.
When we demoed it, the response shocked us:
200+ businesses signed up in just four days.
Most were from construction equipment manufacturing and retailing.
Many even pre-ordered, before the product fully existed.
That was the moment CrmLeaf was born.

We captured every insight: their workflows, their bottlenecks, their expectations.
And from those insights, we created the first version of CrmLeaf, starting with:
Then we expanded — piece by piece — driven entirely by customer feedback.
Our journey didn't stop at Bauma. We went to the Mining Expo, spoke to solar EPC and O&M teams, and continued refining our vision.

CrmLeaf has evolved far beyond a CRM.
It's a unified ecosystem that helps businesses:
All in one place.
With growing demand, we built specialized modules such as:

We already have a clear two-year roadmap driven by real feedback from construction, manufacturing and energy companies.
Our mission is simple:
"To help businesses grow without complexity, without tool overload, and without limits."
CrmLeaf is not just a product. It is the combined story of thousands of conversations, hundreds of validation moments, and one mission:
"To simplify business for the industries that build the world."
"CRMLeaf gave us the structure we needed to scale. With live dashboards, mobile tracking, and automated flows, our execution speed and control have transformed. It’s a single window to our entire operations"
Director, AUROVISGLOBAL PRIVATE LIMITED
"CRMLeaf has transformed the way we manage operations. From project sites to procurement, everything is now connected and visible. It’s more than software — it’s a strategic enabler."
Managing Director, KARMA
"CRMLeaf stood out with its simplicity and power. What impressed us most was the quick response, domain understanding, and ability to adapt the solution to our exact needs."
CEO, UTNT
"CRMLeaf streamlined our entire workflow! From lead management to customer support, everything is now seamless and efficient. Our team productivity has skyrocketed!"
Operations Manager
"We replaced 4 different tools with CRMLeaf. From CRM to HR and billing — it’s all in one place, saving us time, money, and sanity."
Operations Manager
"We switched to CRMLeaf, and it was a game-changer! Seamless integrations, robust reporting, and a user-friendly interface make it the perfect CRM for scaling businesses."
Business Owner
"CRMLeaf transformed our sales pipeline! The automation and real-time insights helped us close deals faster and improve customer engagement like never before."
Finance Director
"Managing tasks across departments used to be chaotic—until CRMLeaf. Now our entire team stays aligned and delivers on time consistently."
Product Lead
"Our team picked up CRMLeaf in less than a week. The UI is intuitive and the support team makes onboarding effortless."
Senior Sales Executive
"CRMLeaf transformed our sales pipeline! The automation and real-time insights helped us close deals faster and improve customer engagement like never before."
Sales Director
"Managing customer relationships has never been easier. CRMLeaf's intuitive dashboard and AI-driven analytics give us the edge we need to stay ahead of the competition."
Marketing Manager